This is pretty funny. There are not a whole lot of details in the linked story, just a video. 23 cents for a large one-topping pizza. That doesn’t even cover the cost of one of the ingredients used, let alone the labor that was involved to push out that many pizzas. I’m sure Papa John’s gets to write it off somehow.

Update-There was a story in the link, the page hadn’t loaded yet. DUH!

Papa John’s swamped thanks to 23-cent LeBron special – SI.com – 2008 NBA Playoffs